In this extended version of a commercial for Ilha Comprida, in the state of São Paulo, Brazil, we aimed to allure nature enthusiasts. This paradise boasts abundant natural beauty making it an ideal destination for eco-tourists. I spearheaded the entire creative concept for this campaign, handpicking renowned biologist and adventurer, Richard Rasmussen, as the charismatic face of the film. The commercial aired in São Paulo and Paraná, exceeded our expectations in terms of its impact.
In this series of three films for Manah Fertilizer, we revived a once-iconic slogan: "Com Manah, adubando dá," which had a strong and recognized presence in the past. We brought back this memorable slogan and incorporated characters inspired by the beloved children's show "Có Có Ri Có," using marionettes to portray the lives of farm characters. The talented team we engaged for creating these characters was none other than the very team behind the original TV series.
These three complementary films take viewers on a whimsical journey through the world of farming, infused with the charm and nostalgia of "Có Có Ri Có." The goal was to reconnect audiences with the enduring appeal of Manah Fertilizer and its time-tested slogan. Through creative storytelling and the use of endearing marionette characters, we aimed to rekindle the brand's essence while offering a delightful and engaging experience for viewers.
With these films, we not only pay tribute to Manah's heritage but also introduce a new generation to the magic of farming and the essential role that Manah Fertilizer plays in nurturing crops. It's a testament to the brand's enduring legacy and its commitment to helping farmers thrive.
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